Netflix began testing games on its platform in Poland, Italy, and Spain, and is now bringing Netflix Games to the rest of the world.
Although the initial experience is only available on Android, the business announced on Twitter that an iOS version is on the way.
The new development is the outcome of a multi-year experiment by Netflix to provide consumers with new experiences and expand their horizons beyond movies and television shows. Netflix users across the world may now play five mobile games, including Stranger Things: 1984 (by BonusXP), Stranger Things 3: The Game (by BonusXP), Shooting Hoops (by Frosty Pop), Card Blast (by Amuzo & Rogue Games), and Teeter Up (by Amuzo & Rogue Games) (by Frosty Pop).
Netflix does not charge any extra fees for allowing mobile games to be played on its platform. These games can be found on mobile devices in a dedicated games row or games tab, or on tablets in the categories drown down menu, and then downloaded via Google Play. The games will be available for Netflix users to access directly through the Netflix app after they have been downloaded, and there will be no additional payments.
In addition, the company does not serve adverts or have in-app purchases when it comes to offering games on its platform.
Mike Verdu, the president of Netflix’s gaming section, was hired in July, hinting to the company’s foray into the gaming market. He formerly worked at Electronic Arts, Zynga, Kabam, Atari, and Legend Entertainment, where he collaborated with developers on the development of Facebook’s augmented reality (AR) and virtual reality (VR) content.
Netflix announced the acquisition of Night School Studio on September 28, bringing several developers in-house. Netflix is also expected to pursue license partnerships with other gaming firms in order to expand its portfolio swiftly.
Netflix has been collaborating with indie game firms such as BonusXP for some time, in addition to its purchases. The Los Gatos, California-based company also purchased video game developer Night School Studio in September and tested the new strategy by releasing five early mobile gaming titles in certain European countries.