Ubisoft, one of the world’s leading video game companies and the creator of popular franchise titles like Assassin’s Creed, Far Cry, and For Honor, had its second-quarter results call this week, during which blockchain was a key subject of discussion.
Aside from reporting a 15% increase in unique active players in the first half of the year compared to 2020, and the fact that Assassin’s Creed Valhalla has become the company’s second most profitable game in history, Yves Guillemot, the CEO of the French firm, also stated his intentions to invest in and adopt blockchain-centric gaming companies on the platform.
Despite noteworthy achievements in the field, such as the investment of Animoca Brands, the creator of the Ethereum-based metaverse game The Sandbox, Guillemot remarked that the platform is still in its early stages of development.
In April, Ubisoft became a validator node on the Tezos network, a channel node operator on the Aleph.im network in July, and a founding member of the Blockchain Game Alliance, a partnership aimed at promoting the two industries’ adoption.
Ubisoft’s chief finance officer, Frédérick Duguet, praised the potential influence of blockchain technology on the game industry and said:
“Blockchain will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot. We’ve been working with lots of small companies going on blockchain and we’re starting to have a good know-how on how it can impact the industry, and we want to be one of the key players here.”
Meanwhile, Valve, the name mostly popular among the competitive gaming scene with games like DOTA and CS GO, made news lately after making a controversial declaration barring all crypto, blockchain, and nonfungible token (NFT) games and content from its Steam marketplace, claiming that the assets have no inherent value.
In response to the ban, digital advocacy group Fight for the Future, which is backed by the Blockchain Game Alliance, Enjin, and 26 other blockchain game projects, published an open letter urging the corporation to reconsider its decision, claiming that decentralised autonomous organisations (DAOs) and non-fungible tokens (NFTs) can help advance “decentralised, democratic, interactive, player-focused systems.”