Categories: Technology
| On 9 months ago

Google is pushing Samsung to ditch Bixby

By Aswin Kumar

In this current scenario, Samsung mobiles are top in the list of best phones in the world. Samsung tries its best to give the users the best experience.

As the competition is getting tougher day by day Samsung came out with there’s own assistant called “Galaxy Home” in 2018 but nearly after two years Samsung is not doing a great job with their home device. Samsung pivoted to a cheaper “Galaxy Home Mini” instead, but Home Mini doesn’t seem like it ever became a commercial product either.

After putting tonnes of funds on R&D with respect to Bixby but it has been hard for the company to turn Bixby into something useful. , Reuters, and, Bloomberg, are both independently reporting that Google is pushing Samsung to back away from its duplicate Android ecosystem and promote Google apps instead.

It will be very hard for Samsung to drop their Bixby project as it was one of the top priorities that Samsung had, they wanted to have total separation in terms of the ecosystem but it is not showing any improvement since 2017. So Google is pushing the idea of having their Google assistant and Google play store on Samsung’s devices over the Bixby and galaxy App store.


Bloomberg’s interpretation of the negotiations is pretty vague, saying the deal “would promote Google’s digital assistant and Play Store for apps on [Samsung] devices.”

The later Reuters report is a lot more specific, saying Samsung is “considering dropping its Bixby virtual assistant and Galaxy Apps Store from its mobile devices.”

Reuters goes on to say that “Google is dangling more lucrative terms for Samsung than in previous deals if it retreats from its app strategy.”


Part of Google’s immense web of Android protection is sharing ad revenue and Play Store app revenue with phone manufacturers, and offering Samsung a higher share is an easy way to bribe the South Korean company into submission.

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Aswin Kumar

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