Epic Games, maker of one of the famous battle royale game Fortnite, recently released an update that allowed players to purchase in-app items through a direct method that lets players skip the traditional in-app purchase through Google or Apple which takes a 30 percent in-app revenue share.
But you know Apple or Google, the two tech giants, won’t allow direct in-app purchases as it is a strict violation of their respective policies.
Epic games always opposed the revenue shares on both platforms because initially, they released Fortnite as 3rd party game that can be installed via the sideloading method.
Epic’s hit game Fortnite has been pulled off from both app stores on the ground of violation of their respective policies.
Epic games filed an antitrust suit against both tech giants in response to their action of removal of Fortnite from their respective app stores.
The Fortnite Mega Drop lands today! Get up to 20% in savings on V-Bucks using select payment methods. This isn’t a short term sale…these are our new prices!
They also announced a “mega drop”, a permanent discount of 20% on V-bucks (Fortnite’s in-game currency) if they make the purchase via the direct payment method. I think Epic is not going to back off from this war any sooner and this discount is a shot being fired at the tech giants.
The Fortnite maker even satirized Apple’s “1984” commercial which crossed nearly half a million views within few hours of its launch.
Google while commenting on the decision of removing Fortnite from the play store said, “While Fortniteremains available on Android, we can no longer make it available on Play because it violates our policies. However, we welcome the opportunity to continue our discussions with Epic and bring Fortniteback to Google Play.”
Apple also made their statement clear about the removal of Fortnite from App store and said, “We will make every effort to work with Epic to resolve these violations so they can return Fortnite to the App Store.”
In both Apple’s App Store and Google’s Play Store, “Fortnite” had about 2 million downloads in July 2020, according to mobile analytics firm SensorTower. But Apple users spent around 34 million on Fortnite while Google users spent only 2 million so basically Apple will be losing more revenue than Google.